The idea of utilizing mobile applications is definitely something to think heavily on when in the business industry today. I remember when a close friend in my undergrad college got one of the first Android’s and he would use the applications on his phone for everything. Being the music nerds were are, he had applications for tuning, for pitches, a piano keyboard, a metronome, and there’s no telling what more he had or even what he has now.
But that was at least 3 years ago, and smart phones and mobile applications have advanced much further since then. Basically, if there is a need for an application, someone has or will design it – it is a great market opportunity. I, myself, do not own a smart phone and I have no idea how many applications there are, nor do I know the extent of the complicity of the applications, but I do know a lot about technology. I do know that, in general, people will pay a little for something extra to make their lives a little easier or entertaining.
At the Android application website, https://market.android.com/?hl=en, there are millions of applications from games to music and even applications for making using internet interfaces and platforms (such as google.com, youtube.com, and social networking sites) easier on the smart phones. It is even possible to rent movies and buy books for viewing.
Regardless, graduating with college degrees in this moment of time is really a terrific opportunity. Because these types of technology are so new, it will be easy to industrialize this market. However, it has to be done intelligently. As I have grown up using technology as it has developed, I have seen the successes and failures of this industry. I also have the potential for making a huge success of anything that I can create for a business. But, again, it has to be done within a perception of reality and keeping the near and distant futures both in mind.
Saturday, August 27, 2011
Sunday, August 14, 2011
Financial Assistance
In regards to www.ncif.org which is the website for a company that invests in stable companies that appeal to smaller communities. The NCIF acronym stands for National Community Investment Fund, their motto is Leveraging Capital for Change, which is exactly what a company like mine would be looking for. Even though we would expect to expand in the future, we are based in the upstate, South Carolina area, more specifically, Greenville. This community is very arts friendly, and the potentials for clients and customers are very likely. The night life is very healthy, but tasteful, and there are many schools that
On the website www.opportunityfinance.net/ they have this to offer, “Opportunity Finance Network (OFN) is the leading network of community development financial institutions (CDFIs) who deliver responsible lending in urban, rural, and Native markets to help low-wealth and low-income people and communities join the economic mainstream.” This is a terrific opportunity, especially considering that some types of assistance are so strict that the ones who really need it can’t get it, and the ones that never try anything else are those that qualify.
After working for 5 months, I tried to apply for unemployment benefits the day after my unemployment, and was told that I would have to wait 3 months until I would be eligible for claiming any benefits. After three months, I returned to apply again and was told I did not make enough to be able to receive any benefits. In the meantime, I did find work, however, it was difficult in between times and when I had to leave my new job for my pregnancy. It will continue to be hard until I can return to work, but thankfully I have help from my in-laws, friends, and my family, so I don’t have to worry. Unfortunately, there are businesses, families, and individuals who do not have support, and fortunately, there are companies such as the two mentioned above that will help those in need.
On the website www.opportunityfinance.net/ they have this to offer, “Opportunity Finance Network (OFN) is the leading network of community development financial institutions (CDFIs) who deliver responsible lending in urban, rural, and Native markets to help low-wealth and low-income people and communities join the economic mainstream.” This is a terrific opportunity, especially considering that some types of assistance are so strict that the ones who really need it can’t get it, and the ones that never try anything else are those that qualify.
After working for 5 months, I tried to apply for unemployment benefits the day after my unemployment, and was told that I would have to wait 3 months until I would be eligible for claiming any benefits. After three months, I returned to apply again and was told I did not make enough to be able to receive any benefits. In the meantime, I did find work, however, it was difficult in between times and when I had to leave my new job for my pregnancy. It will continue to be hard until I can return to work, but thankfully I have help from my in-laws, friends, and my family, so I don’t have to worry. Unfortunately, there are businesses, families, and individuals who do not have support, and fortunately, there are companies such as the two mentioned above that will help those in need.
Friday, July 22, 2011
Changes and Investment Importance
I have made some serious decisions and changes based on research and the advice or information gathered from the experts in the business plan formation. From Charlie, finding the needs and problems in a particular industry are sure-fire ways to be able to successfully integrate a well-written business plan into a prosperous company. Solely having a business plan is a firm step in the right direction for any company. Regarding changes I have made based on his input, I have considered more of what the clients and customers will need and also what they will be wanting to avoid more than what will be most beneficial to my company, as they prove our success rather than any specific way to maneuver the company through the creation process. Aside from creating a business plan, which will foresee any problems and avoid major changes, Wallace encourages managing change. This comes from being open-minded and ready to undertake daunting tasks at time. Although it may mean taking a few steps backward, we all learn from our mistakes and attempt to learn from past experiences to make up for any backtracking that may have occurred.
I think that the investor reading my business plan will find the Organization, Technology, Budget spreadsheet, and the basic business concepts to be the most informational and important. While getting acquainted with a new company, the people running things are sometimes what can bring the company down. Anyone who is apt to be closed-minded and unwilling to change will definitely deter investors, especially if they offer any sound advice or will only be willing to invest if certain changes or compromises would be made. Otherwise, the technology, budget, and basic concept are the skeletal explanations to how the company would be run on the investors money and are the more important pieces that the investor would care to know about the potential company.
I think that the investor reading my business plan will find the Organization, Technology, Budget spreadsheet, and the basic business concepts to be the most informational and important. While getting acquainted with a new company, the people running things are sometimes what can bring the company down. Anyone who is apt to be closed-minded and unwilling to change will definitely deter investors, especially if they offer any sound advice or will only be willing to invest if certain changes or compromises would be made. Otherwise, the technology, budget, and basic concept are the skeletal explanations to how the company would be run on the investors money and are the more important pieces that the investor would care to know about the potential company.
Tuesday, July 12, 2011
Business Plan experts
Graduated from New York College of Technology with degrees in Psychology and Business Management in 1994, Charlie Rivera is an up-and-coming web designer. He scours the internet and radio for artists to interview and promote through his personally designed website. Music management has been his desire and hobby for years on end, and he promotes his passion through his company, Accu Host Pro’s work. There they promote an online business identity through website and e-mail hosting, custom graphics and logos, web designing, and business analysis.
As a business analysist, he believes that the most critical components investors are looking for in a proper business plan are based upon needs and problems. Not only are the needs of the industry the most important to keep in mind, but also countering any problems that may arise before they do so is key to rising instead of falling and rising again, which is similar to taking two steps forward only to take one step back. Ease of process, key organizational methods, strategic planning, and developing policies are the main aspects to continual growth and productivity with regards to a company’s business plan.
The former Chairman and CEO of Cadmus Communications Corporation is Wallace Stettinius. Camus is a service provider for scientific, technical, and medical publishers. As the president of William Byrd Press in 1967, the privately owned company was merged with Washburn Graphics Inc. and created Cadmus Communications in 1984. He teaches business classes and also speaks and consults for corporations and nonprofit groups. Several books he has authored are Principles of General Management: The Art and Science of Getting Results Across Organizational Boundaries, How to Plan and Execute Strategy, What is Corporate Governance?, Corporate Governance: The McGraw-Hill Executive MBA Series, Management Planning and Control, The Asset Game, and Winning in a Changing Environment.
As an established business consultant and advisor, his focus is in the right place for a broad variety of business plan developmental expertise. He believes that the important parts of business plans are annual planning, taking an active role in managing change (which is inevitable, right?!), assessing readiness, and planning and executing strategies. Basically, he believes that planning ahead are the greatest aspects of a business plan, which is what a plan should be all about, regardless.
http://www.AccuHostPro.com/index.html
http://www.businessexpertpress.com/
http://vimeo.com/7737575
As a business analysist, he believes that the most critical components investors are looking for in a proper business plan are based upon needs and problems. Not only are the needs of the industry the most important to keep in mind, but also countering any problems that may arise before they do so is key to rising instead of falling and rising again, which is similar to taking two steps forward only to take one step back. Ease of process, key organizational methods, strategic planning, and developing policies are the main aspects to continual growth and productivity with regards to a company’s business plan.
The former Chairman and CEO of Cadmus Communications Corporation is Wallace Stettinius. Camus is a service provider for scientific, technical, and medical publishers. As the president of William Byrd Press in 1967, the privately owned company was merged with Washburn Graphics Inc. and created Cadmus Communications in 1984. He teaches business classes and also speaks and consults for corporations and nonprofit groups. Several books he has authored are Principles of General Management: The Art and Science of Getting Results Across Organizational Boundaries, How to Plan and Execute Strategy, What is Corporate Governance?, Corporate Governance: The McGraw-Hill Executive MBA Series, Management Planning and Control, The Asset Game, and Winning in a Changing Environment.
As an established business consultant and advisor, his focus is in the right place for a broad variety of business plan developmental expertise. He believes that the important parts of business plans are annual planning, taking an active role in managing change (which is inevitable, right?!), assessing readiness, and planning and executing strategies. Basically, he believes that planning ahead are the greatest aspects of a business plan, which is what a plan should be all about, regardless.
http://www.AccuHostPro.com/index.html
http://www.businessexpertpress.com/
http://vimeo.com/7737575
Sunday, May 22, 2011
Going Gaga on Social Marketing
As far as social media goes and incorporating it into marketing, I think that Lady Gaga has done a terrific job at accomplishing major goals. Not only does her website have buttons for Twitter and Facebook, but she markets and otherwise frequently uses many outlets of social media. MySpace, Twitter, Facebook, blog/website, newsfeed, and YouTube (via VEVO), are the most popular ones that she utilizes. She also has an e-mail newsletter available for those who want information sent directly to their inboxes. She has links for an RSS feed on many of her websites. She has several different websites that allow for different kinds of information to be presented in several different ways.
The only thing that I am slightly disappointed in with her websites is that even though they are clean and easy to use, I honestly expected something more unique. From her extreme costumes to the taboo content of her music, I expected to find something a little more from her sites. They are great sites, but… it’s Lady Gaga! I suppose that it’s possible that they are keeping mobile devices such as smart phones in mind with the design and content. I still love to see crazy effects and interesting designs that would only be convenient on a computer.
Her marketing definitely works for her since she is one of the United State’s most popular divas for her style of music. Although some of her content might not be for children, I have to say that almost everyone could find at least one thing in one of her songs appealing. That being said, I think that her image may be the only thing holding her back from being family friendly, given that some censorship might be deemed necessary.
Regardless, she claims to love her fans and she thanks her “little monsters.” She gives them unique opportunities such as submitting a picture to be part of the mosaic on her fan wall. She makes her fans feel welcome by using 1st person words like “we” and “us” and also 2nd person “you” in her tweets. How’s that for strange, but at least she gets the job done.
Finally, check out this video she made in conjunction with Google Chrome including pictures and videos of her fans singing her song.
The only thing that I am slightly disappointed in with her websites is that even though they are clean and easy to use, I honestly expected something more unique. From her extreme costumes to the taboo content of her music, I expected to find something a little more from her sites. They are great sites, but… it’s Lady Gaga! I suppose that it’s possible that they are keeping mobile devices such as smart phones in mind with the design and content. I still love to see crazy effects and interesting designs that would only be convenient on a computer.
Her marketing definitely works for her since she is one of the United State’s most popular divas for her style of music. Although some of her content might not be for children, I have to say that almost everyone could find at least one thing in one of her songs appealing. That being said, I think that her image may be the only thing holding her back from being family friendly, given that some censorship might be deemed necessary.
Regardless, she claims to love her fans and she thanks her “little monsters.” She gives them unique opportunities such as submitting a picture to be part of the mosaic on her fan wall. She makes her fans feel welcome by using 1st person words like “we” and “us” and also 2nd person “you” in her tweets. How’s that for strange, but at least she gets the job done.
Finally, check out this video she made in conjunction with Google Chrome including pictures and videos of her fans singing her song.
Friday, May 20, 2011
It's survey time...
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Sunday, May 8, 2011
The digital revolution in marketing
Facebook, MySpace, and now Twitter and more professional sites such as LinkdIn are now the most essential parts to advertising and networking in the entertainment industry.
For example, I have used Facebook and MySpace in the past to solicit events for clients, and now Twitter is an even more phenomenal tool for this.
Almost everyone, at least those who care enough to put forth the effort to stay connected, is now connected through this revolution in digital marketing. Whether using cell phones or computer interfaces, information is now absolutely instantaneous. Pictures, conversations, updates, music, video and so much more are now available, maybe with a little searching, at our fingertips. This is a goldmine if used properly today!
My facebook page is personal, but it would be easy enough to create and maintain an artist's page for any and all of my clients. They would easily be able to have access as well, making things that much easier on the communications side of things.
Lady Gaga, Britney Spears, and even the President of the U.S.A. use Twitter. Whether the actual person is making these updates personally, or a public relations personnel makes them, it is terrific to be able to follow the thoughts and actions of some of the most popular people in the country. A list of other celebrity tweeters is available at this site:
http://mashable.com/2008/10/20/25-celebrity-twitter-users/
Otherwise, as a business tool, the exposure possibilities are endless when using these sites. Also providing links linking the other sites is a great way to promote a following. If not for one artist/company in particular, to spur interest in other similar artists/companies as well. These different sites offer possible marketing opportunities in such different packages that using all of them for the same exact person/reason is not necessarily redundant at all. This is such a great advantage to entrepreneurs, especially self-promoting artists and companies.
I have been with all of the most popular sites since their beginning: MySpace, Facebook, blogging, and LinkdIn. I have just recently begun using Twitter and much to my surprise, it is quite a treat to use compared to how it is perceived in the news and in certain social circles. Having the knowledge of how these sites work is one thing, but being able to use it to the advantage from a business standpoint is completely another world in itself.
For example, I have used Facebook and MySpace in the past to solicit events for clients, and now Twitter is an even more phenomenal tool for this.
Almost everyone, at least those who care enough to put forth the effort to stay connected, is now connected through this revolution in digital marketing. Whether using cell phones or computer interfaces, information is now absolutely instantaneous. Pictures, conversations, updates, music, video and so much more are now available, maybe with a little searching, at our fingertips. This is a goldmine if used properly today!
My facebook page is personal, but it would be easy enough to create and maintain an artist's page for any and all of my clients. They would easily be able to have access as well, making things that much easier on the communications side of things.
Lady Gaga, Britney Spears, and even the President of the U.S.A. use Twitter. Whether the actual person is making these updates personally, or a public relations personnel makes them, it is terrific to be able to follow the thoughts and actions of some of the most popular people in the country. A list of other celebrity tweeters is available at this site:
http://mashable.com/2008/10/20/25-celebrity-twitter-users/
Otherwise, as a business tool, the exposure possibilities are endless when using these sites. Also providing links linking the other sites is a great way to promote a following. If not for one artist/company in particular, to spur interest in other similar artists/companies as well. These different sites offer possible marketing opportunities in such different packages that using all of them for the same exact person/reason is not necessarily redundant at all. This is such a great advantage to entrepreneurs, especially self-promoting artists and companies.
I have been with all of the most popular sites since their beginning: MySpace, Facebook, blogging, and LinkdIn. I have just recently begun using Twitter and much to my surprise, it is quite a treat to use compared to how it is perceived in the news and in certain social circles. Having the knowledge of how these sites work is one thing, but being able to use it to the advantage from a business standpoint is completely another world in itself.
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