As far as social media goes and incorporating it into marketing, I think that Lady Gaga has done a terrific job at accomplishing major goals. Not only does her website have buttons for Twitter and Facebook, but she markets and otherwise frequently uses many outlets of social media. MySpace, Twitter, Facebook, blog/website, newsfeed, and YouTube (via VEVO), are the most popular ones that she utilizes. She also has an e-mail newsletter available for those who want information sent directly to their inboxes. She has links for an RSS feed on many of her websites. She has several different websites that allow for different kinds of information to be presented in several different ways.
The only thing that I am slightly disappointed in with her websites is that even though they are clean and easy to use, I honestly expected something more unique. From her extreme costumes to the taboo content of her music, I expected to find something a little more from her sites. They are great sites, but… it’s Lady Gaga! I suppose that it’s possible that they are keeping mobile devices such as smart phones in mind with the design and content. I still love to see crazy effects and interesting designs that would only be convenient on a computer.
Her marketing definitely works for her since she is one of the United State’s most popular divas for her style of music. Although some of her content might not be for children, I have to say that almost everyone could find at least one thing in one of her songs appealing. That being said, I think that her image may be the only thing holding her back from being family friendly, given that some censorship might be deemed necessary.
Regardless, she claims to love her fans and she thanks her “little monsters.” She gives them unique opportunities such as submitting a picture to be part of the mosaic on her fan wall. She makes her fans feel welcome by using 1st person words like “we” and “us” and also 2nd person “you” in her tweets. How’s that for strange, but at least she gets the job done.
Finally, check out this video she made in conjunction with Google Chrome including pictures and videos of her fans singing her song.
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