The digital revolution in marketing

Facebook, MySpace, and now Twitter and more professional sites such as LinkdIn are now the most essential parts to advertising and networking in the entertainment industry.

For example, I have used Facebook and MySpace in the past to solicit events for clients, and now Twitter is an even more phenomenal tool for this.

Almost everyone, at least those who care enough to put forth the effort to stay connected, is now connected through this revolution in digital marketing. Whether using cell phones or computer interfaces, information is now absolutely instantaneous. Pictures, conversations, updates, music, video and so much more are now available, maybe with a little searching, at our fingertips. This is a goldmine if used properly today!

My facebook page is personal, but it would be easy enough to create and maintain an artist's page for any and all of my clients. They would easily be able to have access as well, making things that much easier on the communications side of things.

Lady Gaga, Britney Spears, and even the President of the U.S.A. use Twitter. Whether the actual person is making these updates personally, or a public relations personnel makes them, it is terrific to be able to follow the thoughts and actions of some of the most popular people in the country. A list of other celebrity tweeters is available at this site:

http://mashable.com/2008/10/20/25-celebrity-twitter-users/

Otherwise, as a business tool, the exposure possibilities are endless when using these sites. Also providing links linking the other sites is a great way to promote a following. If not for one artist/company in particular, to spur interest in other similar artists/companies as well. These different sites offer possible marketing opportunities in such different packages that using all of them for the same exact person/reason is not necessarily redundant at all. This is such a great advantage to entrepreneurs, especially self-promoting artists and companies.

I have been with all of the most popular sites since their beginning: MySpace, Facebook, blogging, and LinkdIn. I have just recently begun using Twitter and much to my surprise, it is quite a treat to use compared to how it is perceived in the news and in certain social circles. Having the knowledge of how these sites work is one thing, but being able to use it to the advantage from a business standpoint is completely another world in itself.