As far as social media goes and incorporating it into marketing, I think that Lady Gaga has done a terrific job at accomplishing major goals. Not only does her website have buttons for Twitter and Facebook, but she markets and otherwise frequently uses many outlets of social media. MySpace, Twitter, Facebook, blog/website, newsfeed, and YouTube (via VEVO), are the most popular ones that she utilizes. She also has an e-mail newsletter available for those who want information sent directly to their inboxes. She has links for an RSS feed on many of her websites. She has several different websites that allow for different kinds of information to be presented in several different ways.
The only thing that I am slightly disappointed in with her websites is that even though they are clean and easy to use, I honestly expected something more unique. From her extreme costumes to the taboo content of her music, I expected to find something a little more from her sites. They are great sites, but… it’s Lady Gaga! I suppose that it’s possible that they are keeping mobile devices such as smart phones in mind with the design and content. I still love to see crazy effects and interesting designs that would only be convenient on a computer.
Her marketing definitely works for her since she is one of the United State’s most popular divas for her style of music. Although some of her content might not be for children, I have to say that almost everyone could find at least one thing in one of her songs appealing. That being said, I think that her image may be the only thing holding her back from being family friendly, given that some censorship might be deemed necessary.
Regardless, she claims to love her fans and she thanks her “little monsters.” She gives them unique opportunities such as submitting a picture to be part of the mosaic on her fan wall. She makes her fans feel welcome by using 1st person words like “we” and “us” and also 2nd person “you” in her tweets. How’s that for strange, but at least she gets the job done.
Finally, check out this video she made in conjunction with Google Chrome including pictures and videos of her fans singing her song.
Sunday, May 22, 2011
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Sunday, May 8, 2011
The digital revolution in marketing
Facebook, MySpace, and now Twitter and more professional sites such as LinkdIn are now the most essential parts to advertising and networking in the entertainment industry.
For example, I have used Facebook and MySpace in the past to solicit events for clients, and now Twitter is an even more phenomenal tool for this.
Almost everyone, at least those who care enough to put forth the effort to stay connected, is now connected through this revolution in digital marketing. Whether using cell phones or computer interfaces, information is now absolutely instantaneous. Pictures, conversations, updates, music, video and so much more are now available, maybe with a little searching, at our fingertips. This is a goldmine if used properly today!
My facebook page is personal, but it would be easy enough to create and maintain an artist's page for any and all of my clients. They would easily be able to have access as well, making things that much easier on the communications side of things.
Lady Gaga, Britney Spears, and even the President of the U.S.A. use Twitter. Whether the actual person is making these updates personally, or a public relations personnel makes them, it is terrific to be able to follow the thoughts and actions of some of the most popular people in the country. A list of other celebrity tweeters is available at this site:
http://mashable.com/2008/10/20/25-celebrity-twitter-users/
Otherwise, as a business tool, the exposure possibilities are endless when using these sites. Also providing links linking the other sites is a great way to promote a following. If not for one artist/company in particular, to spur interest in other similar artists/companies as well. These different sites offer possible marketing opportunities in such different packages that using all of them for the same exact person/reason is not necessarily redundant at all. This is such a great advantage to entrepreneurs, especially self-promoting artists and companies.
I have been with all of the most popular sites since their beginning: MySpace, Facebook, blogging, and LinkdIn. I have just recently begun using Twitter and much to my surprise, it is quite a treat to use compared to how it is perceived in the news and in certain social circles. Having the knowledge of how these sites work is one thing, but being able to use it to the advantage from a business standpoint is completely another world in itself.
For example, I have used Facebook and MySpace in the past to solicit events for clients, and now Twitter is an even more phenomenal tool for this.
Almost everyone, at least those who care enough to put forth the effort to stay connected, is now connected through this revolution in digital marketing. Whether using cell phones or computer interfaces, information is now absolutely instantaneous. Pictures, conversations, updates, music, video and so much more are now available, maybe with a little searching, at our fingertips. This is a goldmine if used properly today!
My facebook page is personal, but it would be easy enough to create and maintain an artist's page for any and all of my clients. They would easily be able to have access as well, making things that much easier on the communications side of things.
Lady Gaga, Britney Spears, and even the President of the U.S.A. use Twitter. Whether the actual person is making these updates personally, or a public relations personnel makes them, it is terrific to be able to follow the thoughts and actions of some of the most popular people in the country. A list of other celebrity tweeters is available at this site:
http://mashable.com/2008/10/20/25-celebrity-twitter-users/
Otherwise, as a business tool, the exposure possibilities are endless when using these sites. Also providing links linking the other sites is a great way to promote a following. If not for one artist/company in particular, to spur interest in other similar artists/companies as well. These different sites offer possible marketing opportunities in such different packages that using all of them for the same exact person/reason is not necessarily redundant at all. This is such a great advantage to entrepreneurs, especially self-promoting artists and companies.
I have been with all of the most popular sites since their beginning: MySpace, Facebook, blogging, and LinkdIn. I have just recently begun using Twitter and much to my surprise, it is quite a treat to use compared to how it is perceived in the news and in certain social circles. Having the knowledge of how these sites work is one thing, but being able to use it to the advantage from a business standpoint is completely another world in itself.
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